Brief: Re-brand Haymarket Coffee House in Melbourne, Australia.

Solution: As Melbourne is one of the most popular cities for independent coffee houses, attracting coffee lovers world-wide and hosting the barista world championships, Haymarket has a lot of competition and had to attract loyal customers. A rustic theme was chosen for the new logo and packaging design, using simple brown labels and paper bags with hand lettering. This “stripped-back” style compliments the industrial interiors of the cafe and allows customers to focus on what Haymarket does best – coffee!

My role: Creative Direction, Logo Design, Hand Lettering