Brief: Promote travel experiences to Japan
Solution: Inspired by Japanese mountain ranges and traditional Sumi ink painting, I created a sophisticated and engaging design for this campaign. Promotional work included the sleek design of a tourist brochure and illustrated map showcasing the highlights of this unique country. I carefully selected engaging imagery to advertise the breathtaking nature, innovative technology, Japanese traditions and renowned cuisine. The campaign artwork was used in cross media marketing across social media, web, email, print and magazine editorials.
My role: Creative Direction, Print Design, Illustration, Responsive Email Design and Development